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United States
Mis en ligne le 28/01/2008 When baby boomers were kids and teenagers, the family car was one of two things : sedan or station wagon. Being boomers, of course, what was good enough for their parents was not nearly good enough for them when they grew up and started their own families. So the new family car in 2007 is a sedan, a station wagon, a SUV and a crossover wagon that looks like an SUV but is built on a car platform, gets better fuel economy and is more fun to drive. The new family car is also a compact car or compact hatchback, too.
In the 1980s, boomers flocked (affluer)to minivans, family haulers(camionneur) that saved Chrysler from bankruptcy and redefined household transportation. Then in the 1990s, sport-utility vehicles took hold, led by the Ford Explorer, which at one time out-sold almost every other family model. Today, well, the new thing is not just one new thing at all. Baby boomers are still driving the marketplace. "Compact cars, in fact, have taken quite a chunk out of the family sedan market, in particular. What was once the mainstay of suburban families, the four-door sedan, is a vehicle type in decline", says auto analyst Dennis DesRosiers of DesRosiers Automotive Consultants. "In fact, today's compact cars are "bigger, faster and better-equipped than they've ever been". The numbers tell the story. The mid-size car market has plunged from 43.6 per cent of Canadian sales in 1997 to just 28.3 per cent last year, says DesRosiers. Entry-level cars, on the other hand, have jumped in popularity as compact and subcompact models have grown bigger, better-equipped, more fun to drive and more stylish overall. In the past decade, entry sales have jumped in Canada to 45.5 per cent of the market last year from 31.2 in 1997. The compacts in fact, are filling the gap left by the slow but steady demise of traditional family sedans and minivans. A decade ago, minivan sales in North America were approaching two million annually and there were many players. This year, minivan sales are on track to come in at less than one million units. To keep midsize sedans from going the way of the minivan and being usurped entirely by the various new compact models, manufacturers are transforming their four-door family cars with stylish looks and rich interiors while keeping prices virtually the same. The point is, that for the first time in years, ordinary family sedans have designs that are quite exciting. "In 2007, car shoppers have a number of distinct choices : small, medium and large SUVs ; small, medium and large crossovers ; "space wagons" and small vanlets (e.g. Mazda5) ; minivans ; compact cars ; and, finally, intermediate sedans", says DesRosiers. "With so many new choices vying for the same dollars, a 'family mega-segment' has arisen in the intermediate sedan's stead." (The Globe and Mail, 6/12/2007 : "The baby boomer generation continually redefines the family car; In the 1980s, boomers flocked to minivans; in the 1990s, SUVs became popular; in 2007, they are hauling their families around in sedans, station wagons, SUVs and crossover wagons")
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La
retraite Abattement, capitalisation, Préfon, répartition, taux de remplacement... ne sont pas encore devenus des noms communs, mais des termes-clés, pas toujours explicités, du débat sur la réforme des retraites qui va animer la France et sa vie politique durant les six prochains mois. En 70 mots, le lexique Seniorscopie des notions et des enjeux. |
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